Midwest Wine And Grape Summit

 

Future-Proofing: Succession Planning/ADA/Music Licensing

Join us for an insightful session on succession planning, where we’ll explore practical strategies for transferring ownership and management to the next generation, ensuring your winery’s legacy endures. Additionally, dive into the complexities of music licensing, a vital component of enhancing the hospitality experience. Understand your rights and the music licensing structure to navigate the challenges posed by Performance Rights Organizations, preventing potential legal issues and preserving your music program. As digital presence becomes increasingly pivotal, learn about ADA website compliance to ensure your online platform is accessible to all, safeguarding your business against legal liabilities while fostering an inclusive environment. Equip yourself with the knowledge to secure your winery’s future, enhance guest experiences, and uphold legal compliance.
  • Tuesday February 24
  • 2:30 PM - 3:30 PM
  • Terrace Ballroom
  • General Session

PRESENTERS

davidm
sandyw
taragood

David Marrison

Field Specialist- Farm Management | Ohio State University Extension

Sandy Waggett

Owner | MSW Interactive Designs

Tara Good

Director | Trellis Collaborative

David Marrison, has served as a Field Specialist in Farm Management and as the Interim Director for the Farm Financial Management and Policy Institute (FFMPI) for Ohio State Extension since November 1, 2022. Mr. Marrison has worked for Ohio State University Extension since 1997, is a Professor in the Department of Extension, and served as an Agricultural and Natural Resources Extension Educator in Ashtabula, Trumbull, and Coshocton Counties from 1997 to 2022. David serves as a farm mediator for the Ohio Farm Resolution Services (OFRS) and is on the Board of Directors for the International Farm Transition Network and is a Certified Farm Succession Coordinator. David is nationally known for his teaching in farm succession planning. He has a unique ability to intertwine humor into speaking about the difficulties of passing the farm on to the next generation. He has authored numerous publications in succession and estate planning. David was born and raised on a small dairy farm in northeast Ohio. Today, David and his family raise Boer meat goats and hay on a small farm in east central Ohio.

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  • Navigating AI: A Practical How-To
Sandy Waggett is a nationally recognized, award-winning speaker, certified high-performance coach, and founder of a multi seven-figure marketing agency with over 27 years of success helping businesses scale smart. As the visionary behind MSW Interactive Designs, she equips entrepreneurs to stay competitive in a rapidly evolving world—teaching them how to harness the power of AI for growth and ensure ADA compliance for broader reach and legal protection. Known for blending big-picture strategy with real-world application, Sandy delivers engaging, high-impact sessions that challenge conventional thinking and drive action. Her mission? To help business owners work smarter, market with confidence, and build brands that lead.
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Tara Good, founder and president of Trellis Collaborative, is an organization that connects mission-focused wine professionals to share information, identify industry blind spots, and collaborate on problem-solving. At WineAmeria, the national association of American wineries, Tara served as the Vice President of Development for 13 years. She managed the organization’s 500+ membership, developing programs and conferences, and partnering with the government affairs team to lobby on Capitol Hill. Tara has worked on agricultural, tax, and trade issues, but is best known for her work in music licensing. Prior to WineAmerica, Tara worked for the Distilled Spirits Council. She received her B.A. from Fordham University and M.A. from NYU, and is a two-time recipient of the U.S. Department of State Critical Language Scholarship, having studied Arabic in Jordan and Oman.
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