Kathy Kelley is a Professor of Horticultural Marketing and Business Management at The Pennsylvania State University.  She joined the faculty in November 2001 and holds a 25% teaching, 25% research, and 50% extension appointment. Her research interests include studying consumer consumption of alcoholic beverages, purchasing attitudes and behaviors, wine tourism, and factors that encourage tasting room visits.  Her extension responsibilities encompass developing business and marketing educational programs for wine brands and winery tasting rooms.